Search engine optimization-what you need to know

Any good SEO strategy should include a number of key components:

1. Keyword Research
2. Optimize page content
3. Optimize the page Metadata
4. Create internal links
5. the building of external links

Keyword research

First you must understand how visitors find your site. Then you should consider how potential customers describe your product or service in the "real world". You may find that your customers refer to your product or services otherwise than you do between colleagues. For example, the owner of the hotel may think that customers are looking for the book "accommodation" when really, they're looking for ' rooms four times as often. Conduct keyword research using these tools:

* Google trends
* The Google keywords Tool
* freekeywords.wordtracker.com

Optimizing page content

Now, when you choose the keywords that you want to target, you must now decide on the page that best matches this keywords. * Remember, this is not always on the home page. Do you want to edit and tweak the copy on this page include the keyword phrase. Consider including your key phrases in the copy the contents of three or more times, depending on the length of the page and the amount of text on it. It is also important to use your keywords at the beginning of the content pages, in particular in the page title (found in the tag in the page code and bold text).

A note of caution, here on multiple keywords on Web pages does not equal higher ratings in search. It is often referred to as the density of the keyword; plays a much smaller role in the search rankings than before. Think about the user experience first, and the other search engines. Pollution of text keywords will reduce the readability and user satisfaction without improving your search rankings.

Optimizing Metadata

Each page of the website contains the metadata that helps search engines to recognize and understand what is the content of the page. Metadata contains the page title, Meta Description and Meta Keywords. This information is often left blank or populated without thinking key words, when your site is built. The name of the page usually appears at the top of the browser window, the meta description is often used by search engines to display the snippet of text (up to 162 characters, including spaces for Google) on the pages of search results, and a list of keywords that describe your page meta keywords. A strategy to populate this information, including your key phrases in these places and to maintain some consistency of appearance of these key words. Consider this: Meta Description reads the people in determining which search result click. You want this text to be compelling and include your target keywords.

Create internal links

Use the links on your Web site and go to the page you're firing it is easy to prove, but powerful in promoting strategy SEO. Now some of the pages in a site optimized for your target keywords. Should find opportunities to link to these pages, use your target keywords as anchor text in links. Example: If you're targeting the phrase Internet Marketing to find any existing references that point to the page you are optimized for this phrase, and if you can change the text that is linked from sentences read as more, "click here" or "market on the Internet" on your target phrase. Don't forget that you can do it with your navigation menu, as well as the copy on your site.

Build external links

Of all the tactics above is probably the most difficult, yet an important piece of SEO strategy. Building quality links from pages of the relevant and respected significantly promote the results of your SEO efforts. Without good references on your web site efforts you can emerge no significant results. Paradoxically, but you have to do the previous four tactics than you are linking to. Links pointing to your site without your site optimized do little, or worse, incorrect results.

Interest in search engine optimization, but you do not have the resources? Check out ISL's Service SEO Consulting Services , and get expert advice.

Steve Lionais is part of a dedicated team at ISL web marketing and development, strategic advice in the design of the site and Internet marketing.