Search engine optimization-what you need to know

Any good SEO strategy should include a number of key components:

1. Keyword Research
2. Optimize page content
3. Optimize the page Metadata
4. Create internal links
5. the building of external links

Keyword research

First you must understand how visitors find your site. Then you should consider how potential customers describe your product or service in the "real world". You may find that your customers refer to your product or services otherwise than you do between colleagues. For example, the owner of the hotel may think that customers are looking for the book "accommodation" when really, they're looking for ' rooms four times as often. Conduct keyword research using these tools:

* Google trends
* The Google keywords Tool
* freekeywords.wordtracker.com

Optimizing page content

Now, when you choose the keywords that you want to target, you must now decide on the page that best matches this keywords. * Remember, this is not always on the home page. Do you want to edit and tweak the copy on this page include the keyword phrase. Consider including your key phrases in the copy the contents of three or more times, depending on the length of the page and the amount of text on it. It is also important to use your keywords at the beginning of the content pages, in particular in the page title (found in the tag in the page code and bold text).

A note of caution, here on multiple keywords on Web pages does not equal higher ratings in search. It is often referred to as the density of the keyword; plays a much smaller role in the search rankings than before. Think about the user experience first, and the other search engines. Pollution of text keywords will reduce the readability and user satisfaction without improving your search rankings.

Optimizing Metadata

Each page of the website contains the metadata that helps search engines to recognize and understand what is the content of the page. Metadata contains the page title, Meta Description and Meta Keywords. This information is often left blank or populated without thinking key words, when your site is built. The name of the page usually appears at the top of the browser window, the meta description is often used by search engines to display the snippet of text (up to 162 characters, including spaces for Google) on the pages of search results, and a list of keywords that describe your page meta keywords. A strategy to populate this information, including your key phrases in these places and to maintain some consistency of appearance of these key words. Consider this: Meta Description reads the people in determining which search result click. You want this text to be compelling and include your target keywords.

Create internal links

Use the links on your Web site and go to the page you're firing it is easy to prove, but powerful in promoting strategy SEO. Now some of the pages in a site optimized for your target keywords. Should find opportunities to link to these pages, use your target keywords as anchor text in links. Example: If you're targeting the phrase Internet Marketing to find any existing references that point to the page you are optimized for this phrase, and if you can change the text that is linked from sentences read as more, "click here" or "market on the Internet" on your target phrase. Don't forget that you can do it with your navigation menu, as well as the copy on your site.

Build external links

Of all the tactics above is probably the most difficult, yet an important piece of SEO strategy. Building quality links from pages of the relevant and respected significantly promote the results of your SEO efforts. Without good references on your web site efforts you can emerge no significant results. Paradoxically, but you have to do the previous four tactics than you are linking to. Links pointing to your site without your site optimized do little, or worse, incorrect results.

Interest in search engine optimization, but you do not have the resources? Check out ISL's Service SEO Consulting Services , and get expert advice.

Steve Lionais is part of a dedicated team at ISL web marketing and development, strategic advice in the design of the site and Internet marketing.

5 + rapid alert tips to find the best Internet marketing training

Quick Tip # 1: no one person. One person may not teach you everything you need to learn that from the perspective of Internet Marketing. It requires a selected group of specialists. As well as in your school. No one teacher taught you everything. So-don't expect it from your "sponsor".

Quick Tip # 2: No rich quick mode. It's old-fashioned. Guys, stop it. If you want to, life style, which is available with Internet Marketing-will have to work for him. As I said in other articles, the "brain surgeons" of their income in 4-8 weeks.

Quick Tip # 3: avoid the purchase of the CANDIDATES. Purchase is not learning that Internet Marketing is no future There.

Quick Tip # 4: to INITIATE its implementation. Just do it. I personally came to be playing and learning syndrome. But once you find the right internet-marketing instructors-stop everything and start implementation. If you really begin to grasp the power of the Internet and the evolution, which is now the case in the presence of eyes while reading, you will stop everything and start learning INTERNET MARKETING.

Quick Tip # 5: BUCK ends here. Full responsibility. Be active in learning. Search for the best in the industry to learn from.

Additional Quick Tip (or two):

# 1: HOW do you know who is the "best"? Those who it happened. Those who do. Talk is cheap. He speaks only of "actions". Educator, which provides a comprehensive curriculum of international, who teaches Internet Marketing Masterminds of today.

# 2: the full COMPREHENSIVE curriculum. Make sure the outline contains learning: free marketing tactics, tactics paid specialists provides learn from (e.g., SEO, Google, Personal Branding, Video Marketing), includes training on leadership, relates to the "click by clicking" training newbies and provides the association with the Alliance for outsourcing.

And make sure the company includes the philosophy building their curriculum around providing new skills set out to anyone, ANYWHERE in the world, where you can learn how to sell anything in the world. A company with a curriculum, you will learn how to sell online-whether you have a product or business, or not.

Moreover, if you want to style, Internet businessman, then have faith, perseverance and tenacity. Know your "Why", so during the difficult time you will be able to stay the course. And go out and find the best of the best internet mastermind traders. So take the time to learn and start to implement. And your dreams will be achieved.

To get an education, you must learn how to use the internet. If you want to understand more, take a few minutes to get to know and understand the system that gets you the premier Internet marketing education. The system that you can take with him the rest of his life, and apply the knowledge you gain any activity may be involved. We are currently training people in more than 160 + countries, translated into more than 40 + languages. A few minutes, and invest in education:
http://meetpenelopecox.com

Available, so don't hesitate to contact me personally and set up a free 20-minute consultation on concerns and issues, it may be in finding internet marketing educational resources that work for your goals:

Penelope Cox
Internet merchant solutions provider
816-442-8638 (United States CTZ)
MeetPenelopeCox@gmail.com

Optimized Web design-reliable service for beef to your page rank

Thanks to the development of technology, Internet marketing is the affordable way to achieve the target. Web support plays a key role in the concept of Internet marketing, at the same time is fairly comprehensive.

Search engine friendly websites, where the keyword, the content, images, and other technical aspects of the additional right to market a web site that climb up your search engine ranking help ensure Web promotion and web design services as part of the idea of Internet marketing.

To ensure maximum Web promotion, Web design and Web services is mainly lifting focuses on the design of the Web page to search friendly; the pages are created, taking into account the criteria, while the page displays the search engine. That is, if a simple Web page design differs with the optimized Web pages.

It should be a Web Developer to design and Web development, but also need someone who knows the tricks and tact, how to increase traffic to your site. Search engine optimized pages, therefore, the choice of the era to gain maximum benefit from the concept of Internet marketing.

Here are five tips to give your Web site designer and developers, helped to create the best-optimized web site for you.

Surfable, and easy navigation links:

Proper use of the internal page links help site in climbing to the top. However, optimized Web design encapsulates a reference to the internal pages in HTML tractable navigation structure. When linking to internal pages do not use Flash or JAVA script.

Verification code:

Make sure that the final code for your page should be validated in accordance with the W3C standards. Search engines like the page that the authentication fails.

The contents of the theme-based and structured:

Proper content is actually one of the most important aspects of the concept of an optimized Web page design. Use the theme on the basis of structured content, and written in a hierarchical style to simulate the structure of the pyramid. The more drill in the browser becomes more precise content.

Naturally integrate keywords:

Gone are the keyword repetition or keyword stuffing. Search engines are now more focused on page SEO. Write a neat, the exact content that adds, context. Natural key on-demand integration is more than just keyword stuffing.

Setting up a Web page with the required by the Foundation:

Designing Optimized Web page is about to start a Web site with the proper foundations. Equip your site with the robots txt file, the XML sitemap and RSS feed. Before finally starting the server, run a thorough test, QC

Check the following:
All of the pages load correctly
All internal linkings are active
SEO elements such as titles, meta tags, etc are in the correct order.
Spiders, you can find on the page

I'm a content writer Ricardo, in the SEO industry. Currently I'm writing Web pages related to internet marketing services. Specializes in a wide variety of design Web servicesservices, Search Engine Optimization, Internet marketing services. It also provides an effective and available the search engine placement services.

Internet Marketing

The easiest way to make money on the Internet is through Internet marketing. After long research later apparently the easiest for the average joe to make a dollar on the world wide Web. Currently, there are many marketing strategies that you can implement the modest amount of money. There was and still is the misconception about starting a Web page or blog, there are still dozens of people that believe that you need a professional to build and run the Web page and that is a lot of money. It is very bad, because there are free Web page, where you can create your blogs or Web pages free of charge and can offer some basic training.

There are many sites that I'm over it offer free Web hosting and design, while some can only offer free design/Builder and charge a small fee for hosting. It is very possible for someone to design and build, and manage your own Web page without breaking the piggy bank and without assistance. It must be the simplest and most economical way to get started on the road to there, in addition, buck you deserve. Let's go through the wide economic recession of the world, European and us economies are facing some major problems with loans and bank loans. The world economy is in a State of emergency and how we will manage to emerge intact from such a mess. South Africa is confronted with problems, Rand has hit a record low exchange rate and we feel the tribe, the economic downturn. Some say that it is because of the recent political unrest in the South African ruling party, which resulted with the President of the State of resignation. This has resulted in a significant loss of international/foreign investors, and costs of billions of Rands, or South Africa.

The big question is that you must wait until the economy's rising debts and start to earn money, you deserve? The answer is no! It is a huge misunderstanding, people are beginning to think that there is no way out and that there is no real bucks may make.

Internet Marketing Business Essentials-on page SEO

On page SEO is one of the Internet Marketing activities of foundations, should not be overlooked. If this right, your link building efforts will have a much better effect; If it's wrong, you're a hell of a lot more time and effort to support this site, if you want to see a good ranking in search engines.

Below are the 12 basic on-page SEO factors when you are creating a new web site and most apply to each page and also post on the Web.

The domain name

Let's start from the beginning, ideally the domain name of your Web site should contain the keywords you are trying to rank for. Domain name exact match is not available, you have several options:

Start looking at the various extension: .org, or .Info for example.
Search for domain names with the extension to your key phrases.

InternetMarking dot com is adopted? Try:

InternetMarketingBlog dot com
InternetMarketingTutorials dot com
InternetMarketing dot com
Information about InternetMarketing dot

Meta tags

As far as possible, for each page on the Web, you want your keyword phrase to appear in:

The Title Of
Description Of The
Keywords

Header tags

Without exception, should contain your main header for the post keyword phrase. If you write a longer post, or by means of sub-headings, try keyword phrase into different types of headers tags at least once.

Header tags are often appear as H1, H2, H3 and so on; Try to get your sentence to each of them.

Alternative image Text

Images in the contribution, as they say Alt tags or Alt Text. It is a place where you write a description of the image for browsers that cannot display images, and is a great place for your key phrases.

It is one thing but watch out for, only used in the event that it is appropriate to the image and make the very first image for your keywords.

Post URL

Whereas, that your contributions I won't sit on the home page of your site, you want the Web address of the post to include your key phrase. Hopefully, your domain will have the phrase and post page will have the phrase, which strengthens the value.

Keyword placement

In addition to having your keywords in META tags, it is important that post also starts and ends with your keyword phrases-the introductory sentence and the final sentence.

The density of the keywords

Keyword density is important, because if you do not have your key phrases, viewing often enough, search engines consider your site is very important. On the flip-side if your pages with too many keywords, search engines will punish you for EM and sometimes may write off your page.

I have seen proposals for keyword density from 1-5%; personally, I'm a target for 2-3% on the news and articles.

Keyword formatting

This is often overlooked, but it seems that the formatting of your keyword phrases in fact helps with the order of the page-is-where possible and where relevant, Bold, use italic, or underline separately on your key phrases in its place.

The keyword phrase, links

Should we all know the value of the anchor text of inbound links to our site-where the link shows your key phrases, the destination is your web site-but what most people don't know it's a link from your mail on your own web site will also help improve your site rankings.

Try to add relevant anchor text link back to your main keyword somewhere in the web site.

Internal web site link

If your site has multiple pages, is worth the time to create links between your pages; an easy way, as it is a menu bar on the Web, or contain links to other related posts and pages to the end of my contribution.

External network linking

With the biggest search engine and their objective is to provide the best user experience of their Google search results, it makes sense that they will want to send you to a dead end, web-one with no links from the site. So with that in mind, add a few references to the quality, the best institution of the place, related to your Web site the niche.

High-quality content

Without a doubt one of the most important factors in creating the Web site, or individual post, is that it contains unique, well written, original content. Search engines love new content, like a well presented new content and they do love presented new content is added regularly to the site.

It is not enough space in a single article over everything in detail, but I hope you see how easy it can be, and that you feel it's really something, what you can do. This article about SEO on page is just one of many that you'll find a visit to their Internet Marketing Blog

How to create a custom Web page in 10 steps

Translate Request has too much data
Parameter name: request
Translate Request has too much data
Parameter name: request

Having a website is often the very fist step in getting started with Internet Marketing. Are you thinking of creating your first website yourself? Follow these 10 steps and you will have all you need to communicate your message and do some business on the World Wide Web without spending a fortune with a web designer.

Step 1. Define your goals & content

Many people forget this all important step. What is your website for? Is it an "online business card" where you briefly describe who you are and what you do and make sure people know where and how to contact you? Or do you also want to generate sales or at least collect leads through your website? Will you be adding content regularly? Do you want some parts of your site to be only accessible to certain people with a user name and password?

Before even starting to create your site, take a pencil and a blank sheet of paper and draw the structure of your site. Which will your most important pages be? What do you want to have on your homepage? How do you want to help visitors navigate through your site? Once you have a clear sketch on paper of what you want your website to look like, it will be much easier to create it digitally.

Step 2. Find a good domain name for your site and register it

What would you like your website to be called? Choosing a good address for your site is important. It is a bit like finding a name for a newborn child. So think about it carefully and involve people around you for ideas and feedback. Make sure you check availability of domain names as you go along. It can be very frustrating to suddenly have a brainwave with the perfect name only to find someone else has already registered it.

If you are thinking of "going global" with your website make sure your domain name is international and go for the .com extension.

There are many sites where you can register your own domain name. You can check with a local provider or rely on established global players.

Step 3. Get web hosting for your domain

A web host is a service provider that will store your web content on their web servers and display your pages to Internet visitors who want to access your pages through their web browser. If you want full control over your company website I definitely recommend purchasing your own hosting plan as opposed to relying on a free hosting service. Since it is quite a competitive market, Web hosting has become very cheap. You can get a good hosting plan for a low as a couple of dollars per month.

Most hosting providers offer a choice between Linux web server and a windows web server. Just go for Linux. It is cheaper and it will be easier to install extra (free) applications and features to your Linux hosting plan.

Most companies that provide domain name registration will also provide web hosting.

Step 4. Select a publishing platform

In the "old days" you had to know a language called HTML (hyper text mark up language) to create websites. Luckily, those days are over. Using modern publishing tools, anyone can build a great-looking website without having to learn HTML. Using a WYSIWYG (What You See Is What You Get) tool you can create professional-looking websites without having to know what is going on in the background.

You can either go for an online or for an offline website creation platform.

Offline website creation platforms

With offline website creation platforms you will first need to install software on your computer before you can start creating your web pages. There are dozens of website creation tools out there. I will just mention two "classics" here.

The most famous and complete tool without a doubt is Dreamweaver by Adobe. It is not a tool you can just install and hope to create your website with immediately because it does have a longer learning curve. But once you know the tool there is no limit to what you can create with Dreamweaver. That is why most Web design professionals use it. Dreamweaver is commercial software but you can download a trial version on the Adobe website to get a first impression and start experimenting.

If you are a Mac user, you are in luck since you will be able to run iWeb. This software is very easy to use website creation software. Look no further if you want to get started for your first website.

Online website creation platforms installed on your host

Online website creation platforms can be accessed via your browser, there is no need to install any software on your local machine. This can be very useful if you need to work with different machines on different locations.

One of the most popular platforms is WordPress. Although this publishing platform was originally created to create blogs, it is perfectly possible to make "normal" websites with it. WordPress has several advantages:

It is free
It is easy to set up if you have a web host that supports WordPress installations.
It is very easy to learn how to use
It is easy to change the "look & feel" just by changing WordPress theme (which are widely available, both commercially and for free).
There is a large community of developers who have created additional plug-ins for WordPress to add many functionalities
Two other popular publishing platforms are Drupal and Joomla. These are two free competing CMS (Content Management System) solutions that are widely used to create websites. Both also need some getting used to but are great to create both simple and advanced websites. They also have a large support and development community.

Step 5. Define which "look & feel" you want.

You never get a second chance to make a first impression. The design of your website will influence the general perception viewers will have of your website. If your design looks "cheap" visitors might perceive you as being cheap too. If graphic design is not one of your talents you can get ready-made "themes" for your website. There are also software packages that make it easy to create your own professional-looking website design without having to do any complicated programming. You can also just outsource your web-design by asking a professional graphic designer to create a custom design for your site. This does not have to be expensive. There are many online service providers who will create a design for you for a very competitive price.

Step 6. Create your content

When you have selected your publishing platform and thought of your website design you can go back to your paper sketch and start creating your content.

A few tips when creating your pages:

Create quality. It is better to spend a little longer to write good quality pages than to just throw in lots of "quick and dirty" stuff. Remember your content is going to live forever on the Internet and the quality of your content will say something about you.

Use different media. A website with just text is boring. Add some pictures and videos to your site to make it more appealing to your visitors. You can create and upload your own pictures and videos or you can find/buy some online.

Check your spelling & grammar. Make sure you check and double check for spelling and grammar mistakes. Many publishing platforms have a built-in spelling checker. If not, you can always use Microsoft Word to create and review your articles and copy the content to your publishing platform when you are done.

Create working links. It can be very frustrating for a visitor of your website to click on link only to get an error (broken link). Test all your links to make sure they work.

Step 7. Do some basic Search Engine Optimisation (SEO) of your pages

Even if you are not planning to go for an advanced SEM (Search Engine Marketing) strategy, it is good practice to follow some basic rules to make sure your site will appear in search results. Many people still do not bother but this is the difference between being seen and being forgotten on the Internet.

Steps to follow for basic SEO are:

Create a sitemap and submit it to search engines like Google, Yahoo and Bing on their webmaster tools page. You are only making their job easier. If you use WordPress you can install one of the plugins that will create and submit a sitemap for you automatically.
Create clean url's. This is easiest to explain with an example. A webpage with the url "http://www.yoursite.com/contact" will be much likely to be easily found by search engines than the url "http://www.yoursite.com/p?14". So take the time to create clean url's.
Create a good page description. Search results display a short description of the content of the site. This is the summary people see when your page appears in a search result. The content of this description will strongly influence if your page will be clicked on or not. So take the time to write a short description for your most important pages. Most HTML editors or CMS packages will let you control your page descriptions.
Add tags to your pages. Just like the page description, tags are a form of metadata (or data about the data). Adding good tags for selected keywords to your pages will contribute to generating good search results.

Step 8. Publish your website

When you are done with creating all the content for your first website, you are ready to publish it for the world to see. This means you will need to get your web files to your web host server.

Online publishing platforms like WordPress will allow you to publish pages automatically with a single click of a button.

With offline publishing platforms you will need to upload you web pages to your web host using FTP (File Transfer Protocol). Most good offline publishing platforms include a basic FTP transfer function. If not, you will need third-party FTP software to upload you web pages. This sounds complicated but it basically just comes down to a one-time set up of the address of the remote host with a user name and password and you are ready to go.

Step 9. Set up your traffic measurement tool

Once your website is up and running you will want to know if you are getting any visitors and what their behavior is on your site. If you are not interested in following your traffic there is not much point in bothering to make a website.

One of the most popular tools for tracking traffic to your website is Google Analytics. It is free and relatively easy to set up. You will be able to track how many visitors came to your site, where they come from, which pages they visit, etc....

Step 10. Analyze, improve, fine-tune and update

When you are done creating your first website, you could just let it be and hope for the best. But since you have gone so far in learning how to create your site and analyze traffic, why not keep making your site better? Ad some fresh content like a customer testimonial. Ad a form to capture contact information you can use for email marketing. Let visitors ask for a price quote on your site. Launch a Google Ad words campaign to get more traffic to your site.

Making sure there is regular fresh content on your website is also good for your search engine results.

Need more help?

If you are serious about creating your own website and want a hands-on tutorial to guide you through all these steps, check out the Internet Marketing BasicsTraining. This online video training explains all the steps of creating your first website in WordPress using easy to follow how-to videos for people with no prior experience.

To your successful Internet marketing endeavors,

Ivan Rapin-Smith

Ivan runs the site http://internetmarketing-starterkit.com His site is meant to be a resource for small business owners who want to promote their products or services online and for entrepreneurs who want to learn how to generate revenue on the Internet.